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Yes on 122

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... min read

Brief

This mockumentary-style spot raised awareness for Prop 122, an Arizona state constitutional amendment designed to curb wasteful government spending. Targeted media buying and social marketing helped us reach undecided voters in the Copper State. Prop 122 ultimately passed by a margin of 51% to 49%. Score one for the good guys!

Impact At a Glance

Passed!

Prop 122

Curbed

wasteful government spending