Share Wars

Don’t believe the hype, teenagers have it rough. Besides facing constant scrutiny from parents, teachers, and the media, they’re entering the workforce at one of the most uncertain times in modern history. Maybe that’s why more than 80% of teens want to be able to harness the power of the sharing economy to earn a living. We created Share Wars to introduce teens to the underlying economic principles that are helping the sharing economy rewrite the rules of work and income.

    • Creative
    • Integrated Campaigns
    • Website + App Design
    • Marketing
    • Audience Research
    • SEO/SEM
    • Media Planning + Buying
    • Web + Marketing Analytics
    • Production
    • Video Production
    • Post Production

Impact at a glance

3.1 million+ YouTube views

168,000+ teen Facebook engagements

122,000+ website visits

20,000+ quiz completions

Episode VII: "Uber Shoots First"

Luke and Obi-Wan must join forces on a daring mission to catch an Uber and get the hell out of Tatooine. Stuck in space cab territory, they seek the help of a rebel pilot named Han Solo and his loyal dog Chewie. Will they get out of Tatooine alive, or will they be stuck drinking lukewarm beer in this sandy dump forever?

Episode VIII: "Who's your daddy?"

In the galactic battle of the century, Luke must face off against his own father, Darth Vader, to prove once and for all that the Force of Innovation is within him. Will Luke follow his dreams and get a five star rating or will he end up selling out for a 9 to 5 at the Empire’s IT department?

Episode IX: "Chilling with Han"

After launching a successful Kickstarter campaign, Lando is closer than ever to getting his business off the ground. But there’s a catch. What will happen when his top donor starts taking things a bit too...literally.

Episode X: "Destruction Delays"

Already the most expensive public works project in the history of the galaxy, the Death Star is still 40 years from completion. Plagued by overruns and delayed by an Imperial Union strike, the Death Star is bankrupting the Imperial Reserve Bank. More importantly, it’s ruining Darth Vader’s day.

Episode XI: "Alderaan Places"

Luke Skywalker is on his way to being a full-fledged code grenade when he gains entry into the illustrious Jedi University. Yet, reality checks in quickly when he realizes coding classes are being pushed aside for pre-requisites including old school push ups and vine climbing. Will Luke decide a degree is worth it or go rogue and use the force of Innovation to forge his own path?

Episode XII: "Get a Room"

There’s only one thing Anakin loves more than Padme: hot hotel deals. With spring break in full swing, will Padme be able to convince Anakin to embrace innovation and book an Airbnb?

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