The Green Room

The world’s fastest growing digital comics publisher asked us to design a pop-up experience for creators and media at San Diego Comic Con. The Brief? Make it sexy. Make it strange. Make the guests feel like VIPs. 

The Identity System

First, we created a flexible identity system influenced by Stranger Things, John Carpenter, and Vegas. Then we partnered with EMC Events to design and deliver everything from coasters and menus to playing cards and posters. 

The Results

The event became one of the hottest tickets at Comic Con, and Webtoon immediately put us to work creating a new Green Room experience for events in New York, Charlotte, and Denver.