EO Geekly: Creative cross-pollination
Blog • Geekly
My allergies are flaring, the weather is warming, flowers are blooming—Spring is here! It’s a season of growth, surprise, and, yes, pollen. Lots and lots of pollen. This week, we celebrate (or condemn) novel combinations in the worlds of branding, marketing, and entertainment.
Head of Digital Marketing
WArby’s is the April Fools’ love child of a hip eyewear startup and a 53-year-old fast food chain. What do the two brands have in common? Nothing but their names—and even that is a stretch. If you want to expand your market, please, don’t do it at the expense of your core fanbase.
Now this is a surprise we can get behind! Old Spice is known for mocking traditional advertising approaches and one-upping the industry. For the release of their new fragrance, rather than creating scent strips, they created a scented blazer which can be removed from their ad in GQ magazine and worn.
A hitman comedy, you say? Yes! And a good one. Bill Hader wrote, directed, and stars in the new HBO series, Barry. His talents are amplified by co-creator, Alec Berg, a veteran comedy writer for shows like Seinfeld and Silicon Valley.
You know what really makes an April Fools’ Day prank pay off? Having it pay off, literally. This company manufactures and sells the fake products that fans truly love, like the tentacuddle blanket, technomancer hoodie, canned unicorn meat, and tauntaun sleeping bag.
This week, VADER helped us sift through more than 35,000+ Yelp reviews to find the best restaurants that combine multiple cuisines. Have you been to any of these spots with the most positively passionate fans?
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