The nerdiest party on earth? See you there.

Webtoon / The Green Room

The Brief

The world’s fastest-growing digital comics brand, Webtoon, asked Emergent Order to design an unforgettable pop-up experience for artists, fans and media at San Diego Comic Con.

Quick Details

Green Room Brand Narrative

Arrive early. Stay late.

What We Did

Visual Identity Design System Graphic Design Audience Research Pop-Up Design

Our Approach:

Make it sexy. Make it strange. Make the guests feel like VIPs. First, we created a flexible identity system influenced by Stranger Things, John Carpenter, and Webtoon's signature comics. Then we partnered with EMC Events to produce everything from poker chips and playing cards to cocktails, badges, and animations.

The event became one of the hottest tickets at Comic Con, and Webtoon immediately put us to work designing spin-off experiences for comic cons in New York, Charlotte and Denver.